The task…

To create a brand that represents natural food and living, to combine two words that encompass what the company wants the whole world to know…

The company…

UK based Clients came up with a great recipe for a Coconut drink that is healthy and contains essential vitamins and energy. They wanted to create a brand that represented sports but also natural at the same time; as most current sports drinks have ingredients that are not natural and have excess amounts of sugar.

The result…

The brand was created as Purich natural Co and their first Coconut drink was created as Purich pure coconut water which will be on sale summer 2011, the bottle design is clean and simple to convey the natural and tropical taste of the product.