Compared to an actual Ferrari vehicle, branded ferrari products seem to be afterthoughts and disregarded for the quality and perfection Ferrari is known for. The amount of detail and attention provided to the slightest curves on the cars are unfathomable and it is the very reason why Ferrari is the premier car brand so why not transfer this to their spin off products?
The Toccare 4g is a mouse designed with the luxury and exclusivity in mind. Its not about showing off the body to onlookers as with the cars, its more about the transfer of experience from the cars into the workspace, why leave the experience in the car when it can continue even whilst moving a cursor on the screen.
The Toccare meaning touch in Italian, would be made from carbon fibre and leather, with a sleek body designed to fit the hand and allow air to breathe into the palm…
To create an attractive energy drink brand that appeals to the markets of Asia and Africa, and has a brand image and style that competes with the top brands such as Red Bull and Monster Energy.
The can design was kept simple to reflect a timeless look that would need little changing in the future. Visualisation of releasing energy and vivid images of tigers would be the core of the brand experience, to feel the explosion of energy, to see the energy releasing from ‘within’.
To design a premier luxury brand that oozes sophistication, modern and sharp, while also establishing a timeless look that will be recognised on the shelf. The client wanted a design that was especially striking and edgy… literally…
To look at what makes a timeless brand; to create Xura a symbol that is effective, striking and timeless. The bottle design most importantly stand out from the crowd, in a time where minimalism in design is the norm how do we create a bottle design that is minimal but yet eye catching?
The X symbol which I created is modern, simple and sharp edged reflective of a razor. The X at the corner edge is when two bottles are placed near one another the symbol would be made. The brand has been directed to present itself with industrial type textures and colours grey’s, whites and striking colours that stand out from the crowd.