Canadian based water Co Soul D’ Aqua Tasked me with the total brand re-haul / restart of their brand. The challenge was to create a confident brand that presents the preciousness of the product from the style of the brand, a brand that will signify that this is the finest water in Canada and arguably on earth. Soul D’ Aqua is the soul of water it’s self, its a signature of perfection.
Category: packaging
06
Jul
Jul
CHALLENGE
To create an all natural chocolate brand that oozes style and luxury, a brand that stands amongst the top chocolate brands but boasts and all natural recipe and ingredients list.
SOLUTION
The design was created to focus on the natural side of Delectable, to show the smoothness of the chocolate with swirls that correspond the brand colours. The packaging style translates across the brand seamlessly with the soft browns and swirls working a treat.
RESULT
A happy client and a brand that looks great and is ready to hit the markets summer 2014.
26
Mar
Mar
CHALLENGE
Nike force drinks is a new brand dimension idea that would be used to branch Nike into the lucrative world of sports supplements and drinks. “Force” is a regular feature word of the Nike brand, to combine this with energy drinks would create a powerful sub brand that would be instantly recognizable and memorable. This bottle design focuses on the information of the product as the packaging label, telling the consumer what the product is in terms of flavour and type of supplement, it gives nutrition info and shows that the product is a sports product rather than a fashionable “sports” drink…
11
Sep
Sep
CHALLENGE
To create an attractive energy drink brand that appeals to the markets of Asia and Africa, and has a brand image and style that competes with the top brands such as Red Bull and Monster Energy.
SOLUTION
The can design was kept simple to reflect a timeless look that would need little changing in the future. Visualisation of releasing energy and vivid images of tigers would be the core of the brand experience, to feel the explosion of energy, to see the energy releasing from ‘within’.
RESULT
A brand and product that looks timeless and established, launched in 2012 the brand is gaining huge popularity and is expanding from Asia to Africa and soon in Europe, along with more flavours in to be released in the future.
11
Sep
Sep
CHALLENGE
To design a premier luxury brand that oozes sophistication, modern and sharp, while also establishing a timeless look that will be recognised on the shelf. The client wanted a design that was especially striking and edgy… literally…
SOLUTION
To look at what makes a timeless brand; to create Xura a symbol that is effective, striking and timeless. The bottle design most importantly stand out from the crowd, in a time where minimalism in design is the norm how do we create a bottle design that is minimal but yet eye catching?
RESULT
The X symbol which I created is modern, simple and sharp edged reflective of a razor. The X at the corner edge is when two bottles are placed near one another the symbol would be made. The brand has been directed to present itself with industrial type textures and colours grey’s, whites and striking colours that stand out from the crowd.
