branding / product / packaging

To design a premier luxury brand that oozes sophistication, modern and sharp, while also establishing a timeless look that will be recognised on the shelf. The client wanted a design that was especially striking and edgy… literally…


To look at what makes a timeless brand; to create Xura a symbol that is effective, striking and timeless. The bottle design most importantly stand out from the crowd, in a time where minimalism in design is the norm how do we create a bottle design that is minimal but yet eye catching?


The X symbol which I created is modern, simple and sharp edged reflective of a razor. The X at the corner edge is when two bottles are placed near one another the symbol would be made. The brand has been directed to present itself with industrial type textures and colours grey’s, whites and striking colours that stand out from the crowd.