CHALLENGE

To update a small firm, branded incorrectly with inconsistent logos and colours. The task is to redefine the brand internally for a more professional look.

SOLUTION

The Toccare 4g is a mouse designed with the luxury and exclusivity in mind. Its not about showing off the body to onlookers as with the cars, its more about the transfer of experience from the cars into the workspace, why leave the experience in the car when it can continue even whilst moving a cursor on the screen.

RESULT

The Toccare meaning touch in Italian, would be made from carbon fibre and leather, with a sleek body designed to fit the hand and allow air to breathe into the palm…

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