packaging / Identity / branding

Nike force drinks is a new brand dimension idea that would be used to branch Nike into the lucrative world of sports supplements and drinks. “Force” is a regular feature word of the Nike brand, to combine this with energy drinks would create a powerful sub brand that would be instantly recognizable and memorable. This bottle design focuses on the information of the product as the packaging label, telling the consumer what the product is in terms of flavour and type of supplement, it gives nutrition info and shows that the product is a sports product rather than a fashionable “sports” drink…

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