CHALLENGE

To design a modern Ayurvedic medicine brand that bridges traditional Indian herbal remedies with a Western style identity that consumers can understand and relate to.

SOLUTION

To use traditional Indian design cues and combine them with simple graphic lines that create a modern yet classic look that can be translated to other parts of the brand.

RESULT

A very vibrant and very distinctive identity for a herbal brand that really stands out from the crowd of other brands and medicine out there, the result shows that interest in the brand has jumped compared to the nearest rival.

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