The task…

To create a brand and products that rival the top players in the performance sports market…

The company…

Facemask sports, a brand that delivers sports equipment unrivalled for performance. Facemask is not another sports brand that aims to be more than a cross breed of sports and lifestyle brand, its a sports brand that focuses on performance and how it can achieve it through science. Facemask’s science division is responsible for a range of patented sports products that have never been seen before and will be moving onto the market in 2012.

The result…

I created the brand logo to represent the defence and performance nature of the products that will be coming from the company, it conveys aggression and speed which the client also insisted it must show. These elemental words are reflected in the brand styling and has created a brand that really stands out well in an already crowded market where sport and lifestyle are seen as more important than sport and performance…