The task…

To create a brand and package design that separates my client from the rest of the field, to create a product that stands out on a busy shelf. To create a design ethos that carries European form but with the flavour of the east…

The Company…

The clients will be selling their first product called “Kneevana” this winter 2011; kneevana is an ayurvedic pill that reduces joint swelling and is completely natural. Based in the US, the clients require a brand that is flexible and a product package design that will allow for product differentiation…

The result…

A design that completely throws the book out of the window for this type of product, the design is colourful and attractive, simple and clean, it does not shout at the customer but gives them the flavour and a sense of trust to what the product can do. The clients were always attracted to the understated style of European products and this design carries that same style.